Ted Todd Insurance

Client: Ted Todd Insurance Anthem Films

Created at: Focus Lab

Medium: Brand Narrative, Film, Motion Bumper, Sound Design

Application: Anthem Film , Highlight Films

Contributors:

1. Devin Richards : Assistant Director

2. Josiah Christopher : Director of Photography

3. Lauren Davis : Stylist, Photographer

4. Caleb Davis : Grip

5. Lauren Davis : Stylist, Photographer

6. William Kesling : Director / Editor / Sound Designer / Colorist

Process

Ted Todd Insurance is a Florida born insurance company that needed the extra push to expand its operations to Atlanta, Ga. For TTI, this expansion into a new market also signaled the need for a larger team. However, they wanted to make sure that they intentionally attracted the right team members for their new Atlanta branch. Our goal was to craft a recruitment film that conveyed their people-driven culture while also speaking to a brand that’s pushing the norm within its competitive space—Insurance.

Scouting

We Traveled to Atlanta for a day and scouted several locations landing on a WeWork office and a barren warehouse. Once the locations were finalized we storyboarded the scenes of the film and started blocking out shots in a rough edit.

Capturing the Shot

We made it and objective to give the client an own able film that not only represented themself and their ideal team, but the location and it’s surroundings. That pushed us to shoot all of the city, and extra B-Roll necessary.

Spotlights

We created two additional spotlight films to further showcase the differentiators that set TTI apart from their competitors. Time was taken to get to know each spotlight principle, and better understand their own unique stories in order for us to drive their narratives in short, one-minute social films.