Ted Todd Insurance, a Florida-born company, sought a strategic push to expand into Atlanta, GA. With this growth came the need for a larger team, but they were committed to attracting the right talent—individuals who aligned with their vision and values.

Our goal was to craft a recruitment film that not only showcased TTI’s people-driven culture but also reinforced its position as a forward-thinking brand reshaping the insurance industry. Through compelling storytelling and dynamic visuals, we aimed to connect with potential team members who would thrive in their innovative and customer-focused environment.

We Traveled to Atlanta for a day and scouted several locations landing on a WeWork office and a barren warehouse. Once the locations were finalized we storyboarded the scenes of the film and started blocking out shots in a rough edit.

We made it and objective to give the client an own able film that not only represented themself and their ideal team, but the location and it’s surroundings. That pushed us to shoot all of the city, and extra B-Roll necessary.

We created two additional spotlight films to further showcase the differentiators that set TTI apart from their competitors. Time was taken to get to know each spotlight principle, and better understand their own unique stories in order for us to drive their narratives in short, one-minute social films.