Ferrari
Ferrari
Client: Neon
Created at: Watson Design Group
Medium: Art Direction | Editing | Motion Design
Application: Social Campaign
Contributors:
Hleb Marholin : Creative Director
William Kesling : Art Direction | Editing | Motion Design
Ralph Rodriguez : Art Director
Jason Fang : Motion Designer
Overview
We collaborated with NEON to establish both the graphical treatment for reviews and subtitles, as well as to define the social-forward edits for the campaign. The edits were intended to be tonally led with an emphasis on brief moments. By relying on sound design and careful clip selection, we curated a catalog of 5 to 20 second edits that could be individually tailored for social audiences.