Uplevel

Client: Uplevel

Created at: Focus Lab

Medium: Motion Design, Promo Film

Application: Web Promotion

Contributors

1. Sono Cactus : Sound Design

2. Clea Hernandez : Writer

3. Chase Turberville : Brand Designer

4. William Kesling : Director / Animator / Designer

Uplevel offers a yearly strategy and teaching plan for teachers to walk students through an innovative new age way of learning. They were in need of a promotional video that would capture the attention of their demographic while being informative enough to entice the viewer to purchase their product. 

The video was first sketched and storyboarded. After collaborating with the client, we refined the sketches into digital versions, providing a clearer vision of the style and final outcome.
←

Guidlines 

For the final delivery, we created motion guidelines to help the client maintain consistency in future projects. These guidelines outlined how to align characters with their key moments, specified the textures used, and provided recommended application percentages for a cohesive visual style. →