World building is something that the Hunger Games franchise has become synonymous with and the next title, Ballad of Songbirds and Snakes, offered us a unique opportunity to showcase how the story's mass propaganda machine came to be. Working closely with Lionsgate, we created a series of in-world content that was shot on location in Berlin with the cast - Peter Dinklage, Viola Davis, Tom Blyth, and Josh Andrés - in character. This AV content was produced to build a cohesive campaign that focused on immersing fans in the experience of being invited to join The Academy.
