Amazon | I’m A Virgo
Client: Amazon
Created at: Watson Design Group
Application: Social Marketing Campaign
Contributors:
Sway Benns : Creative Director
William Kesling : Creative Director / Editor / Motion Designer
Eder Anaya : Art Director
Matt Lewis : Senior Editor
Rolando Garcia : Editor
Ja'Miera Bright : Account Director
Evelyn Danciger : ACD
Jarrett Lampley : Photographer
Overview
We worked closely with Amazon to craft a campaign rollout for their newest 2023 series, I’m A Virgo. I'm A Virgo is a coming-of-age joyride about Cootie, a 13ft tall young Black man in Oakland, CA. Having grown up hidden away, Cootie soon experiences the beauty and contradictions of the world for the first time. Our goal for the campaign was to provide a true digital extension of the show by hitting the funny, quirky moments with type and color, and grabbing the attention of the viewer with energetic, out of the box motion design and video editing.
Partnetships
To further build out the world of Virgo we worked with both, our vendors, and Fooji to create in world activations that brought the world to life. The Bing Bang Burger was a key talking point throughout the series, so what better way to get people engaged than to send them their own personal Bing Bang Burger, Burger Kit. We then activated Culture Con with over the top, and size swag that resembled the size of Cootie, the shows main character.
