Marketo

Client: Marketo

Created at: Focus Lab

Medium: Brand Narrative, Motion Bumper, Film, Sound Design

Application: Anthem Film

Contributors:

1. Lauren Davis : Assistant Director, Stylist, Photographer 

2. Chase Turberville : Designer

3. Summer Teal Simpson Hitch : Verbal Identity, Brand Strategy

4. Best Served Bold : 3D Artist

5. William Kesling : Director / Editor / Sound Designer

Process

Marketo is known to every marketer who hasn’t been living under a rock. They engaged Focus Lab to redefine their entire brand identity — visual & verbal — and the Creative Production Department had the opportunity to Produce, Direct, and Edit their Brand Reveal Anthem Film. We worked to tell a story jammed pack with energy that added emphasis to the empowerment Marketo provides to it’s customers. We worked through three rounds of pre-production outlining the mood, tone, and story of the film. Once defined, we scouted for the perfect locations, actors, and shot and edited the film over a three week period. Below is a showcase mix of what went into the film.