Marketo is a household name for marketers everywhere. They enlisted Focus Lab to redefine their brand identity—both visual and verbal—and the Creative Production team had the opportunity to produce, direct, and edit their Brand Reveal Anthem Film.

Our goal was to craft a high-energy story that captured the empowerment Marketo brings to its customers. After three rounds of pre-production refining the mood, tone, and story, we scouted locations, cast actors, and shot and edited the film—all within three weeks.

Below is a showcase of what went into the film.