William kesling
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I'm A Virgo

 

Amazon | I’m A Virgo

Client: Amazon

Created at: Watson Design Group

Application: Social Marketing Campaign

Contributors:

  1. Sway Benns : Creative Director

  2. William Kesling : Creative Director / Editor / Motion Designer

  3. Eder Anaya : Art Director

  4. Matt Lewis : Senior Editor

  5. Rolando Garcia : Editor

  6. Ja'Miera Bright : Account Director

  7. Evelyn Danciger : ACD

  8. Jarrett Lampley : Photographer

 
 
 
 

Overview

We collaborated with Amazon to develop a campaign rollout for their 2023 series, I’m A Virgo, a coming-of-age joyride following Cootie, a 13-foot-tall young Black man in Oakland, CA. After growing up in hiding, he experiences the beauty and contradictions of the world for the first time.

Our goal was to create a true digital extension of the show—highlighting its humor and quirkiness through bold typography and color while capturing attention with energetic, out-of-the-box motion design and video editing.

 
 
 
 
 

Partnetships

To expand the world of I’m A Virgo, we partnered with vendors and Fooji to create immersive activations that brought the series to life. A standout element was the Bing Bang Burger, a key talking point throughout the show—so we engaged audiences by sending them their own Bing Bang Burger Kit. At Culture Con, we took the experience even further with oversized swag, reflecting the larger-than-life presence of Cootie, the show's main character.