Via Citrus

Client: Via Citrus

Created at: Focus Lab

Medium: Film / Photography

Application: Anthem / Supporting Ads

Contributors:

1. Lauren Davis : Assistant Director, Stylist, Photographer 

2. Summer Teal Simpson Hitch : Copywriting

3. Alicja Colon : Photography

4. Jacob Mckee : Colorist

5. Caleb Davis : Lead Grip

Process

To promote The Via Citrus brand promise and tagline, Grow Something Different, we created an extensible brand awareness campaign around a complementary concept: Brighten Your Moments. The narrative conjures a tableau of settings where your Via Citrus plant can thrive — a kitchen island, courtyard, poolside, or elementary school classroom — demonstrating the sheer pleasure and simplicity of owning one (or more than one).

We brought the concept to life by producing two anthem films, three social clips, and a photo gallery woven throughout their social platforms and website.